According to James McGuire from ecommerce-guide.com, “Reaching female consumers is critical to the success of many online merchants. An expert talks about the key principles involved in serving this all-important demographic.” And, his article begins with this:
Clearly, women have become a prime driver — perhaps the prime driver — of e-commerce.
In 2004, female shoppers made 64 percent of online purchases, according to Resource Interactive. “And that figure just continues to rise,” says Kelly Mooney, one of Resource Interactive’s lead partners.
So, he gives the following tips to anyone who may be addressing this demographic in their online businesses:
1) Give your women shoppers a chance to see “the big picture” – a worldview, a context, or as part of a story.
2) Make it easier for women shoppers to navigate in such a way that makes sense to them, not the e-tailer.
3) Allow your women shoppers to look at details – not just in a catalogue fashion.
4) Women like to know what other women think. So, it’s always good to have user feedback (a’la Amazon.com) or have “experts” recommend products.
5) If you have shopping carts in your online retail business, allow for “pauses”. Women shoppers online tend to think things over first. So, even if they put things in shopping carts, they may abandon it for a while, but they’d like to have the ability to return and purchase accordingly.
6) Be ready for “spikes” of interest. Whatever shoppers find in the movies, books, television shows… they’d like to be able to find it on the web immediately.
Read more tips at What Do Women Want Online? Ten Tips for E-tailers
That’s what’s unique about About Weblogs. We have all women bloggers (correct?) and there’s a wide range of blogs that do not patronize women’s intellect.
Yes, that’s right. We’re just women bloggers right now. And, there’s part of me that says we should keep at that way. Not because I’m biased, it’s just that I too like the idea that we’re probably the only "all female" blogging network right now.