Offline Marketing Strategies For Online Businesses: Biz Cards
What types of marketing strategies do you use for your online ventures? Newspaper or magazine advertising, brochures, business cards, yellow pages listings, poster/banners, postcards, direct mail…?
Even though your business may be located online, it’s always good to use some form of offline marketing. Of course, these strategies can get very expensive. So, budget comes in to picture about the types of offline marketing you can use.
I find business cards to be the best option, if I can’t afford anything else. They’re pretty cheap nowadays and you can even make your own. But, you have to be careful about homemade business cards. You wouldn’t want them to look homemade! So, make sure that you’ve got the skills and the resources to do this (good software, good printer, good cardstock…).
If you’re not keen on making your own business cards, then consider trying cheap (or even free!) business cards by VistaPrint. I’m a VistaPrint affiliate - and customer. And, I can attest to the quality of their business cards (and address labels). I’ve ordered two batches already - for two different online ventures - and they’re great.
Sure, the free cards come with some advertising at the back of each card. But, you can pay a minimal amount to remove the ads. The cards are still all right - even with the ads. And, you just pay for shipping.
They have an easy-to-use card-making with a few standard templates to choose from. You can also customise your cards more, if you’re willing to pay more.
I know a few other people who use VistaPrint as a way to advertise their online businesses. And, they swear by it too. So, I’m definitely more than happy to recommend their product and services.
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