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Stella McCartney, Target Australia, and eBay

by Shai Coggins on March 13th, 2007

Stella McCartney for Target AustraliaA big buzz has been going on in Australia about Target’s collaboration with British designer (and daughter of ex-Beatles star Paul McCartney), Stella McCartney. The release of her “lower priced range” for the super chain store Target has been in the news a lot.

The Stella McCartney-designed clothes collection was released on the 12th of March for most of Australia. It came out a day later for Adelaide (13th March, after a public holiday Monday).

And, it seems like the collection just flew out the doors of Target stores. It was reported that the clothes are now all sold out.

But, it looks like some of the buyers weren’t planning on wearing and keeping the clothes. They simply had obvious entrepreneural plans, as these Stella McCartney designs for Target are now available via eBay*. (Read related news)

Hmmm… Is there a lesson in making money online here?

* affiliate link

POSTED IN: News and PRs on Making Money Online

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