Chitika just released a Blog Dollars Study (get the PDF here). A first attempt at estimating how much blogs made in 2006. And, based on their data, they estimated a total of $500 million collective revenue from the top 50,000 blogs (based on Technorati rankings).
The whole research exercise didn’t seem earth shattering, but it’s interesting to know the potential of making money from blogs. And, since Chitika claimed that this is just the beginning of their attempts to look at dollars in blogging, I wonder what else they’d come up with in the future. I’d be interested to see a better way to look at the numbers.
Anyway, there’s an ongoing discussion over at TechCrunch.