Podcasting for Profit author Leesa Barnes conducted a Social Media IQ Survey a couple of months ago. And, some of the results of the survey came up with the following information (via Suzanne Falter-Barnes):
- 5 in 10 business leaders spend 2 to 5 hours per week using social media
- 9 in 10 believe social media is somewhat or very important to their business strategy
- Despite their awareness of social media, 4 in 10 haven’t made any money using social media
- Only 1 in 10 have earned $10,000 or more using social media
Of course, I’m taking this data with a grain of salt. Without seeing any ‘real’ numbers and information (e.g., # of survey participants, basic demographic of participants, etc.), it’s not easy to make proper judgments based on these reported findings. But, in any case, I’m still noting these points:
- There are people making money using social media. (Which ones? Well… we still have to figure that out.
) - Some people are definitely using social media as part of their business strategies.
- There are those who may not be using social media just yet. But, they are slowly becoming aware that they need to look in to it.
- Awareness and actual use of social media don’t always yield profit.
What about you? Do you use social media at all? What about trying to use them to make money online?
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I am curious Jeff – if the Internet is the social network, what role does the non-user generated content have? For example – corporate websites, Manuals etc.
I wonder if we are “searching†under the street light – maybe it exists offline where real relationships happen: offline?
I dont know – just a thought
There are so many people trying to make money of off these media sites that it’s saturated. It’s like anything, when a lot of people get their hands into it the less valuable it gets.