Just Make Money Online

On Making Money with Social Media

by Shai Coggins on February 16th, 2008

Podcasting for Profit author Leesa Barnes conducted a Social Media IQ Survey a couple of months ago. And, some of the results of the survey came up with the following information (via Suzanne Falter-Barnes):

• 5 in 10 business leaders spend 2 to 5 hours per week using social media
• 9 in 10 believe social media is somewhat or very important to their business strategy
• Despite their awareness of social media, 4 in 10 haven’t made any money using social media
• Only 1 in 10 have earned $10,000 or more using social media

Of course, I’m taking this data with a grain of salt. Without seeing any ‘real’ numbers and information (e.g., # of survey participants, basic demographic of participants, etc.), it’s not easy to make proper judgments based on these reported findings. But, in any case, I’m still noting these points:

• There are people making money using social media. (Which ones? Well… we still have to figure that out. ;-))
• Some people are definitely using social media as part of their business strategies.
• There are those who may not be using social media just yet. But, they are slowly becoming aware that they need to look in to it.
• Awareness and actual use of social media don’t always yield profit.

What about you? Do you use social media at all? What about trying to use them to make money online?

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