So, you want to buy some new domains. It may seem simple enough to choose one that you like and go. But, some folks take some basic things in to consideration when purchasing one:
- Branded vs Keyword-Rich - It’s always tricky to figure out whether to get a domain name that can be branded (e.g. Dosh Dosh) or one that’s keyword-rich (Just Make Money Online). There are pros and cons to using either one. Branded domains can be remembered and can be shorter. But, some folks may not know exactly what it’s all about at first glance. Keyword-rich domains tell folks immediately what the topic of the blog or site is going to be. But, it can become a mouthful - and a bit generic.
- .com vs .net vs. others - Which one do you go for? Most folks say that having a .com is still the best way to go. Most people think of websites as .coms still. But, there are still non-.com-sites that have also gained huge popularity, like Problogger.net (incidentally, Darren ended up purchasing the .com version too).
- With or without hyphens? - There are different points of view when it comes to this issue. Is it better to get just-make-money-online.com or justmakemoneyonline.com? To me, it depends. If it’ll visually help to separate the words (or the alternatives are not available), then I think hyphens are okay. As long as it doesn’t become too long. Digital-Photography-School.com is an example of a blog site that uses hyphens.
- How long is too long? - When it comes to domain names, the shorter it is, the better. But, most good short domains have already been taken. So, it’s not always possible to get them. Besides, long domains can still be usable, as long as they’re not too long - and there aren’t a lot of opportunities to make spelling/reading mistakes.
- To localise or not to localise? - You know those domain names that have .uk (for Britain), .au (for Australia), etc.? Is it good to get them? If you think you’re going to serve primarily local audience, yes. Otherwise, if you’re trying to serve a more global market, then you’re still better off with a .com. Unless you want to have a more local feel (e.g., you’re a Philippine merchant wishing to sell local goods overseas, but your goods are primarily Philippine items, then a .ph still sounds good).
Do you have any other domain name tips and ideas?
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I recently bought a domain name, and then it struck me (after the fact) how narrow a niche (the name) is.
I think its a great name, and im building a site around it, but my point is to really give some thought to the domain name you’re considering, and to make sure it doesnt end up being too limited sounding.
I have a question though, which tool do you recommend to check on the income potential of name? (something about KYI or KEY or something like that)
Shai, please share your thoughts on this.
Missy: Depending on the name you bought, and the audience you’re serving, I believe that a niche name can still be very useful (and profitable). I’ve seen very niche domains/sites that I believe are still doing pretty well.
On your question, I’m not quite sure I understand what you’re looking for. Income potential in what way? Are you simply thinking of how many folks are searching for a particular keyword? Or, what types of ads are being served by Google based on a name? If you can clarify your question, I’d be more than happy to talk more about it.
Hi—Shai:
Thanxs for your response. I just feel im not being savvy enough when it comes to domain name buying, and i buy them semi-regularly.
I have a niche im highly interested in, but sometimes wonder if its a profitable one. The names i buy tend to be keyword rich ones, but i also have a few that (i think) can be considered branded.
I guess it depends on which monetization models im using, correct? For example, if im using Adsense, then the value per keyword is important.
But what if im using (aff mktg) then what factors should i consider in a domain name?
Missy: Thanks for clarifying. I hope you don’t mind if I address your question via a Money Chat session on the blog. I think some folks might be interested to read more about this topic too.
Yes, Shai, absolutely feel free.
Thanxs for your most helpful replies. I look forward to the follow-up post.
Missy.