Pageview is dead! – This is so 2 years ago, I know. But do you really believe that using pageviews (one way to measure a site’s importance by using stats tools that count the number of views a page on your site got from one visitor) is really dead?
I don’t. Why? Here are some major reasons why pageview is still in:
- Direct advertisers still use it as a metric in determining if the ad spot is worth the squeeze
- Blog networks still pay bloggers some good money if they up their blogs’ pageviews
- YOU still check your pageviews stats. 
Like Google Pagerank, Pageviews is still one of the metrics that weren’t dethroned yet as ways of telling if a site is engaging enough. It still makes money for many – sweet and simple.
So how do you increase pageviews on your blog? Darren Rowse wrote about 11 tips to help visitors stay longer. I’m highlighting 7 of my favorite ways to increase pageviews:
1. Emphasize related posts – I sometimes add short descriptions of the related posts to introduce them to new visitors.
2. Interlink within posts – my favorite way of increasing site pageviews. You can link to categories and search results as varieties of this method.
3. Highlight Key Posts and Categories in your Blog’s Hotspots – this will need the cooperation of your site’s design. Creating a list of Top 10 Posts on your sidebar is one way to do this.
4. Compilation Pages – This is similar to tip no. 3. But this one requires a separate mother page for your top lists of posts. It’s like making a differently organized sitemap. I remember Darren also calling these as “Sneeze Pages” since they help propel readers to read those compilations of related links. One top blogger that does this very well and quite often is Skellie.
5. Series – This is what Shai is currently doing with the A-Z of Making Money Online
6. Build an Interactive Blog – aside from applying tip no. 7, this one can be accomplished with the help of plugins like Subscribe to Comments and these traffic-building tips
7. Quality Content – is still king. ‘Nuff said.
I’d like to add including appealing images (I know because I fall prey to this) and social network marketing as other effective ways that will drive more eyeballs to your archives.
Got something we don’t know about increasing blog pageviews? Feel free to share them.
image credits to sxc.hu
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here’s another – send problogger a link to the best blog for the past week when he offers to retweet, and watch your traffic go up 20 percent when he blogs it instead (and more people follow you on Twitter, too!
I didn’t know page views where that important from the advertising standpoint.
Along with the images: Add relevant video to some of your posts as well. This is especially good for how-to posts.
@ Carter
Thanks for your suggestion.
Retweet – nice term. Is it applicable to Twitterers as well?
@ Joseph
Yep. Pageviews means money.
@ Miranda
Yeah, great suggestion. Video tutorials are so in.
Thanks!
I’ve tried a few of the tips outlined above and they actually work. My page views have actually increased. Thanks
Hey Alfa. Great post. I had a quick question to ask of you though: at the end of your post, you have a section that links to “related stories.” Do you know what WP plugin is creating that list dynamically? Are you hand coding the list? Or is that something that b5 set up for you? Thanks for the help.
Hi Sameer,
I’m not sure if the blog template designers of b5media are using this specific plug-in, but this is the most popular related entries plugin (if not the only) – http://wasabi.pbwiki.com/Related%20Entries
Thanks! Appreciate the link, I’ll talk to Joey over at b5 and see if they’re doing anything different.
Thanks for the reminder about interlinking posts. I’m going to go back and interlink my posts.
I use Simple Tags to list my related posts.
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I’m not sure why anyone would dismiss using page view stats. They are good indicators of visitor engagement, popular content, advertising metrics (as mentioned), and if anything, give the site owner a personal benchmark to watch in regards to site health.
I like to visit your blog and it is have interesting writings about web page traffic. Thanks for sharing those seven valuable points. Keep posting!
Besides these 7 points, you can create a side box with related posts to the main one. You can list about 10 related posts or so, so readers have more posts to choose.