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How to Get Focused Traffic to Your Blog

by Alfa Mercado on April 26th, 2008

While reading yet another info-packed blog post by Seth Godin, THE marketing guru, about focused intent traffic, it reminded me of the importance of increasing pageviews.

However, this time, Seth mentioned about bounce rate. It’s another site traffic measure that gauges the percentage of the people that leave your site as soon as they get to it.

Seth’s tips are about engaging your existing users more deeply and turn them into ambassadors, which makes so much sense. Why not focus on what you already have rather than obsessing on your bounce rate, right?

But for those who can’t stop obsessing about their Google Analytics stats, yeah all of you, er, us, there is a solution to your bouncy traffic. Make your content as focused as possible. How? Post as much relevant and yet interesting info that your site promised to offer, whether through your site’s title (if it’s obvious, more on this later) and/or domain name.

But what if you think your content’s focused enough already? Hmmm…

A large percentage of site traffic bounces for many reasons. A few of the factors that make traffic bounce off easily include:

- Too lengthy articles

This one I’ve learned from providing off-page marketing service to one great writer who produce really long articles. No matter how well-written the writeups are, readers get easily overwhelmed when they see a 1000 to 3000-word article. So my suggestion here is make articles easy to digest by writing shorter ones. But if that’s not your style, you can write long and short articles alternately to mix things up.

- All-Text Content

Images, Images, Images. Don’t blame all the visual addiction to men - it’s human nature to enjoy eye-catching images so include some relevant images on your site.

- Overly Clever Titles

Oftentimes, easy reads (meaning not too many brain hemorrhage-inducing paradoxes, oxymorons, hyperboles, metaphors) score more cookie points than being too snarky. Just imagine if I wrote “It’s Your Right to Get the Right People Whom You’ve Been Long Writing For to Notice Your Site” instead of this post’s current title. Wait, that’s not a snarky title, it’s an uber-long title, which actually sounds stupid to me. But I hope you get the picture… :-)

The main idea is keeping things simple and just quickly giving the needs of the traffic that the search engines (yep, another SEO technique) drove to your site. Titles and subheadings that say what the content is all about greatly helps here. I call it WYRITTIWYG.

And the rest of the pageview-increasing tips might be of help as well.

What else can you suggest in keeping site bounce rates low?

image credits to sxc.hu

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POSTED IN: Promotions and SEO, Web Content