Poll Results: Clicking on Online Ads

by Shai Coggins on April 30, 2009

in Online Advertising, Polls and Surveys

jmmo-poll-online-ads.png

And the verdict is in!

Yes, it looks like majority of JMMO readers and visitors click on online advertising, if they find it interesting (56%). Only 44% said that they never ever click on online ads. This was based on 181 votes.

One comment on this poll caught my attention:

“Wow, 50/50 so far, I’m surprised, I thought it would lean towards ‘No’. I agree with Krishna (altho the Q did say ‘usual’ reaction), I selected no, but I have clicked on them on the very odd occasion (I could count on one hand), usually for things something that’s only available in America that I click on out of interest. I don’t think I would ever follow up on a product and purchase it based on an internet ad. In fact that would likely turn me off that brand (don’t ask me why!). If there’s something I need I usually research the options to death before making an informed decision of my own.” - Nicola

I deliberately chose the words “Yes, when I find something interesting” as a response rather than just Yes/No because I really just wanted to gauge if people actually do click on them – no matter how rarely. And, it’s interesting to me that some folks will still consider voting for “No” even if they do click on ads on the rarest of occasions.

I also find it curious why Nicola and those like her might feel that way (getting turned off by a brand that’s advertised online) about online advertising.

In any case, thanks again to everyone who voted. I’ll be sharing our new poll soon!

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{ 1 comment… read it below or add one }

1 A 09.01.09 at 3:02 am

The only way to find out about any product is advertising. Thats why we need it. But I avoid all Google ads. I use to have google ads on an old website, and they never paid the correct rate for the ads, and would refuse to show proof. They never paid the last check, we called and called, they never would send it or tell us why. So, any companies I see advertising with Google, I do not do business with. Actually I do a search of the business name with google on the search, and that way I can immediately confirm if they do business with google, so I avoid doing business with anyone who uses Google ads. Google stole our money. And I found lots of complaints from other website owners that google screwed them too, and no longer use google ads.
Now its funny, Google has screwed so many people that they are begging for people to sign up their website with google. Had they not stolen money from website owners, they would not have to beg for newbies to use google ads, so they can screw the newbies.
I have shut down all our sites. Too expensive to pay for hosting due to the economy and in the future hope to open a new website and find an honest ad server or sell my own ads.

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